Last week I had the privilege of attending the Aldi Kitchen Event in Geneva, Illinois. As well as having a great time, I learned much about Aldi stores that I didn’t know and will be sharing with you in this post.
You’ve heard about the story of how George Washington could never tell a lie. Well, Aldi has taken this to a new level with their new Aldi truths in advertising slogans. When you visit your local store you’ll see many of the truths posted around the store. These truths are Aldi’s promise to you, their customer, to provide quality products at an affordable price.
If you’ve been thinking “sure Aldi has cheap prices, but is it really a good product?” Well, I’m here to tell you it is and you can read on to find out exactly how they DO provide quality product at an affordable price!
After arriving, and checking into our hotel room we headed to the Aldi Test Kitchen and tasted tested ALDI products against National Brands. Which products were Aldi and which were national brands were kept a secret until we gave our opinion on both. I must say, I was fooled several times!
We sampled cheese, crackers, sparkling juice and more. As you can see from the photo Aldi offers a quality product for, in some cases, quite a bit less than the national brand. Personally, I preferred many of the Aldi items (especially the cheese) over the national brand.
Aldi continues to work very hard in their test kitchens to provide a product that is comparable to the national brands and I must say they seem to be succeeding.
After the taste testing we met with Janice Stahl, a food stylist who has worked with many of the chef’s you see on tv. She gave us tips on how to save money, time and energy when entertaining and lots of decorating ideas!
The next time you’re in your local Aldi take a look at any food box or package. You’ll discover multiple UPC bar codes, up to 6 on some items. This enables the cashier to grab the items and scan at the register very quickly because they don’t have to stop and hunt for the bar code.
Aldi produce is sold by the unit in packages or as a single item so there is no wasted time weighing at the register.
Almost all items are stocked on the aisles in the box they came in, saving lots of time and manpower. The cartons are color coded to the product they hold to make it very appealing to the eye.
Dairy products are delivered on rolling carts that are used to display eggs, milk and other items. When it’s empty, they simply trade it out!
Aldi uses instantly changeable price tags, which alleviates the need for expensive printing.
No paying for extra employees to recover carts from the parking lot. Everyone pays .25 for their cart which they get back when it’s returned.
No plastic grocery bag expense – we shoppers bring our own or we can purchase a resuable Aldi bag.
Other Aldi facts:
- ALDI sells more than 1,400 of the most frequently purchased grocery and household items in manageable, non-bulk packaging. Consumers can fulfill the majority of their grocery shopping needs at ALDI at prices up to 50 percent less than traditional supermarkets.
- Nearly 95 percent of ALDI premium products are sold under its exclusive brand labels to keep costs down and are manufactured by many of the nation’s leading food producers. In its test kitchen, ALDI ensures its products meet or exceed the quality and taste of the national name brands.
- ALDI takes a cost-effective and environmentally conscious approach to one of the greatest grocery polluters – bags. Customers can bring their own or opt to purchase a reusable, long-lasting ALDI bag, saving money and precious resources.
- During the holiday season, ALDI stores carry an additional lineup of more than 100 seasonal items, helping customers save money on holiday entertaining.
After the store tour we headed back to the Aldi Test Kitchen for a guacamole challenge. Before leaving the store we were instructed to pick a secret ingredient to add to our guacamole – with the holidays coming up I decided on a can of pumpkin.
I must say it turned out pretty good and I won for “most creative”. Krystal Smith from Aldimom.com won for “best overall”.
The bottom line is Aldi can save you money without you having to sacrifice quality 🙂
Check out my Google+ Album for more pictures of my trip!
I was a part of a blogger event sponsored by Aldi – all opinions are my own!