Ok I have been trying to get in touch with my green side lately, recycling, being aware of what I use and what I am wasting etc. Now I may not be as green as some of you but I am taking baby steps. I have been doing some research and found some interesting facts.I found out a lot of consumers are screaming for companies to go green but the fact is they are not aware that their actions speak louder than their words. I noticed a lot of companies are down sizing packaging to create less waste and still have the same amount of products. They are trying to listen to what consumers want, but when it comes down to it and the consumer is looking at the products on the shelf next to their competitor something funny happens. Company A down sizes packaging but keeps the same amount of product. Company B has a larger pkg but the same amount of product as company A but lots of wasted packaging. The consumer will pick pkg B because it looks bigger therefore thinking they are getting more product. Are our eyes decieving us? Is our brain playing tricks on us? This is happening folks and some of us are to blame for companies not wanting to take the green inniative. I know for a fact that one company down sized packaging to go green and their sales tanked because consumers thought they were getting less product so they went back to bigger packaging.
“Also a lot of people are screaming “Green” and then do not buy the products. If you are not buying it the companies will stop selling it and therefore you miss the whole point of being green anyway.” Says Jennae from Green Your Decor
Some food for thought! What do you guys think?