Smart Real Estate Marketing Strategies for the Busy Landlord

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The real estate industry, just like many others, has experienced a significant transformation over the past years thanks to advancements in technology. And the COVID19 pandemic has only motivated people to establish new, enhanced, and digitalize real estate operation models. Being a busy landlord means that time is one of your precious goods. But the good news is that you don’t have to come up with a complex marketing strategy to incorporate some approaches. 

real estate marketing strategies

Here are some of the quick and easy real estate marketing ideas to limelight your business:

Market your Rentals with Millennials in Mind

Detecting your target audience is one of the basic principles of online marketing. You have to learn the behaviors of your target customers and make your rentals easy to find. Unfortunately, only a few landlords follow this strategy, most of them keep doing a lousy job when marketing their rental property online. You have to learn how to market your rentals online if you want to stand out and outsmart other landlords. It's always a good idea to update your real estate marketing strategies often. One of the best things you can do is establish direct communication with your potential buyers. You can use an online SMS gateway to have conversations with them and also use SMS automations to send instant text messages regarding new house listings or price changes.

real estate video chat

Remote Showings and Online Rental Listings

As a landlord, you have a full-time job of managing your property; however, there are a few things that you will have to address, one at a time. Luckily some existing technologies can help you solve the various needs of your rentals. Many landlords choose to list their rental properties online where potential renters can determine whether it has everything they need before even viewing the property.

If you have rental properties spread all over a large area, it is best to use technologies like the QR code Generator to drive more traffic to your listings.

Use Quality Pictures to Market your Rentals

This might also sound irrelevant, but did you know that by just using high-quality pictures you can generate 139% extra clicks on your listings? To achieve this, ensure that your listings are made up of HD and attractive pictures of your rental properties. And the best part is that you don’t need to hire a professional photographer to capture perfect images of your rentals; you can do it yourself.


Networking is an excellent way to build your portfolio and fill vacancies. You can help fill your units and grow your rental business faster by just being savvy, engaging, and friendly. One of the best marketing strategies for you is to meet with other property managers and management companies. To get referrals, network with real estate agents and brokers. Many people who are selling their homes might be looking to downscale to a rental home. You can also expand your network by:

  • Joining Facebook groups
  • Answer questions on forums
  • Comment on real estate blogs

Market the Neighborhood Instead of the Property

Many people pay more attention to the neighborhood a home is located than the property itself. As you market your property to a potential renter, make sure to spend a lot of time talking about the benefits of living in that particular neighborhood. Doing this will help the renters imagine living in the area even before viewing the property.


You must have a solid real estate marketing strategy if you want to succeed. Renting out your property is a quick way to make money, and the above tips will allow you to attract more potential renters. You will also be able to stand out and stay ahead of the other landlords.

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