HERSHEY’S MILK CHOCOLATE AND KISSES TO GO NON-GMO

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Latest Move by Hershey’s Follows the Removal of GMOs by General Mills, Unilever, Post Foods.

WASHINGTON, D.C. – February 23, 2015 – In response to tens of thousands of Facebook posts, emails, and telephone calls from consumers who took part in GMO Inside’s campaign calling on Hershey’s to move to non-GMO ingredients, the U.S. chocolate giant released a statement last week (https://www.thehersheycompany.com/newsroom/news-release.aspx?id=2017846) that it “will feature a lineup of simple ingredients, and transition some of its most popular chocolate brands, including Hershey’s Kisses Milk Chocolates and Hershey’s Milk Chocolate Bars to simpler ingredients.”

Today, Hershey’s confirmed that as part of its commitment to simpler ingredients, its two iconic products will be non-GMO by the end of the year.

Green America Food Campaigns Director Nicole McCann stated: “We congratulate Hershey’s on this important move and great first step. As one of the leading chocolate companies in the U.S., this commitment will help move the rest of the companies in this sector. Hershey’s joins General Mills, Unilever, Post Foods, and other leading companies in responding to consumer demand to make at least some of its products non-GMO.”

Two years ago, in February 2013, GMO Inside began calling on consumers to put pressure on Hershey’s (as well Mars) to make its products without GMOs due to concerns over the environmental and health impacts of GMOs (https://gmoinside.org/hershey-mars/). In response, thousands of consumers emailed the company urging it to remove GMOs.

In December 2014, when Hershey’s announced it was exploring transitioning away from high fructose corn syrup (HFCS), GMO Inside mobilized consumers to call the company to urge it not to use any other form of GMO sugar, such as from GMO sugar beets (https://greenam.org/1Bfmbre); and then again in February 2015 called on consumers to post on the company’s Facebook page on Valentine’s Day (https://gmoinside.org/hersheys-show-us-love-organic-sugar/).

“Hershey’s needs to take the next step and go non-GMO with all of its chocolates, and get third-party verification for non-GMO ingredients. This includes sourcing milk from cows not fed GMOs and agreeing to prohibit any synthetic biology ingredients, starting with vanilla,” stated John Roulac, co-chair of GMO Inside. “Consumers are increasingly looking for non-GMO products and verification, and Hershey’s and its competitors would be wise to offer third-party verified non-GMO products to consumers.”

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