I have recently started noticing a trend of companies downsizing their products but charging the same price. Most consumers I have talked to did not even notice they were getting less but paying the same. How long will this trend continue and will this make consumers more aware of what they buy? Will coupon usage go up even more than it already has? Here are some examples of products I have seen or heard about. Companies are getting clever in disguising the way they are down sizing as well. I have seen this with products such as meat, cereal and ice cream!
Encor frozen entree’s have gone from 32oz to 28 oz. Price is the same. Look at the ingrediant statement to show msg in the product. They also have chicken skin in their product.It’s not uncommon to see skin in a product but because it is included in their ingrediant statement you can see that that makes up a large percentage of the product!
Banquet has down sized 2 times going from 32oz to 24oz staying at the same price while their competitor Fast Fixin’ is still a 36 oz bag and still holds true to their motto to “Bigger Bag, Better Value. They have even gone so far as to put that statement on the bag, just look for the sticker.Matter of fact Fast Fixin’ is the only one offering a bonus bag right now in their category.
Tyson has downsized their bag 10 to 12% and kept the same price.
Ritz crackers/Wheat Thins have down sized but still charge the same. Country Crock one of my favorites has gone from 48 ounces to 45!
Consumer’s are now paying more but getting less in some of the products they have been buying for years! Don’t let your eye’s decieve you! Be smart! Check your labels and weights because sometimes even if you have products side by side you wouldn’t be able to tell the change! It’s kind of a sneaky way to do a price increase.
My kids and I love Fruit Loops! I had a box leftover from a coupon sale and when I compared it side by side it looked the same size but I was actually getting less! Old box is 19.7 ozs and the new box is 17ozs! The average consumer may notice this.
Another thing you should look at is the ingrediants statement! Did you know the order in which the ingrediants are stated show what percentage the product is made up of that ingrediant? So for example if the first ingrediant is water and the 2nd ingrediant is chicken, well you get the picture. To give you an example I picked up 4 bags of chicken nuggets. Tyson, Banquest,Fast Fixin and Encore.
Banquet- First 2 ingrediants is Chicken Thigh & water.
Tyson-Chicken & water
Fast Fixin- Chicken Breast with rib meat & water!
Encore- White Chicken & Breading and Batter.Look at the ingrediant statement to show msg in the product. They also have chicken skin in their product.It’s not uncommon to see skin in a product but because it is included in their ingrediant statement you can see that that makes up a large percentage of the product!
I found out that just because a product says chicken doesn’t mean its actual chicken breast. It could be white and dark meat or whatever else part of the chicken they want to throw in if you know what I mean! If you want white meat you need to look for the words “Chicken Breast”.
This is also true in pet food! I have started to check my petfood before I buy it to see if the first ingrediant is beef or chicken!
All of these little tidbits you should be aware of when you stroll down the grocery isle next time! You can’t always go by the picture or the look of the size of the product! If we truly want to make a difference in our grocery bills we have got to stop being lazy and actually read the product lables! With the economy the way it is today we can’t afford not to! With this continued downsize consumers will also need to be aware that they will need to make adjustments to their favorite all time recipes or changes to their family meal planners . You will also want to be aware that your grocery list will be a little bit fatter because you may to need to buy more of a product than you used to , to feed your family.
One way to fight back is to voice your opinion and use coupons and watch for sales whenever you can!
So what are consumers saying about this? Check out some of the tweets posted below from Twitter!:
So where does that leave us now? I would love to hear your thoughts and comments on this matter!
Tweet this: Brands Down Size . Are Consumers Paying More? https://tw1.us/C4 #CNQueen RT!